Project Info

This logo was created for an advertising campaign for an upcoming presentation concerning the many facets of diversity in universities. This logo was used for shirts, a website, business cards, and posters that publicized the talk.

I had a concept from the client to basically include all facets of diversity into a logo, a hard concept to put on paper. I tried several iterations on this but I couldn’t find a way to include all these items without taking away from the simple logo concept that I wanted to create. Upon having an epiphany and looking at it a different way, I decided to instead create each facet of diversity as a different color. Each “facet” is transparent and overlapping to symbolize that each work together.